B2B Marketing Blog

Web Scraping Changed My Life

Story · · Demand Generation, Automation, Data

A four-person in-house team, a manual workflow, a free-year offer that converted at 90%, and the call-list system I built at Argyle…

The Failover Economy

Data story · · updated · AI, Market Data

I taught Claude Code and Codex to share one project. Ramp’s data shows that roughly half of AI-adopting businesses pay both vendors…

Make Your AI Agent Replaceable

· updated · Marketing Operations, Productivity, AI

I let one AI assistant become the only tool that knew my projects. One rulebook, one symlink, and a handoff note made the next usage limit boring…

People Want Deals Now

· Revenue Marketing, Demand Generation, COVID-19, Growth Marketing

"Promo Code" searches are up... a lot! With a great surge in promo codes comes a great intent to purchase. I began writing this on April 1st, 2020. Although, it seemed as if no one would be buying anything, this was not …