Ron Kagan

VP of Marketing | B2B SaaS, Fintech and Platform Growth

Open to full-time or fractional roles in marketing leadership or AI transformation. Remote, with global scope.

Highly technical B2B marketing executive with full marketing-function ownership and P&L responsibility. Brings 15+ years of overall experience across self-serve and enterprise sales-led businesses. Led demand generation, product marketing, brand, content, lifecycle, field, and marketing and revenue operations.

Built and led organizations through directors and managers, plus global agencies and contractors, and owned budgets up to $5M. Writes the operating models distributed teams use asynchronously. Has six years of VP-level or equivalent SaaS leadership, including Head-of roles, and experience presenting to Boards.

Hands-on operator who writes code, builds workflow automation and GTM systems, runs campaigns, and improves measurement. Uses CAC, LTV, pipeline velocity, cohort economics, and experimentation to guide investment. Built or rebuilt demand functions at Pared, Feedzai, and OnPay. Has 10+ years of hands-on account-based marketing (ABM) experience and gifting experience with Sendoso.

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Experience

VP of Growth Marketing, OnPay

Jan 2026 to Aug 2026 · Cloud payroll, HR and benefits platform, 200 employees · Atlanta, GA (Remote)

Led 5 direct reports across lifecycle, product marketing, web, content and field, plus 4 contractors and 2 agencies. $5M budget.

OnPay paused growth investment to close product gaps.

• Set the AEO vision and execution plan, aligned stakeholders, coached the content and technical teams, and supervised delivery. The program supported commercial outcomes; I do not assign it a standalone revenue figure. Read the public search evidence and its limits.
• Raised signup-to-enrollment conversion +11.5 percentage points (a 45.28% relative increase) to a four-year high, through superior ad targeting and continuous testing and iteration. Signup-to-client conversion +5.7 percentage points (a 43.18% increase), indicating dramatically better lead quality.
• Won twice as many customers from ads in seven months as in the entire previous year, on half the ad spend.
• Separate January–June 2026 comparison: doubled customers won through paid ads versus the same period in 2025, on 51% of that period’s ad spend. 2026 cohorts closed at 105% attainment.
• Rebuilt Google Ads, the majority of a seven-figure paid portfolio, on a customer-value bid signal and a 90-day attribution window, replacing a legacy window that captured only 6% of customers, and redirected $1M of affiliate spend into channels that cleared breakeven.

Global Head of Digital Demand Generation and Marketing Operations, Feedzai

Feb 2023 to Oct 2025 · AI-native fraud and financial-crime platform, approximately 830 employees · Lisbon, Portugal (Remote)

Led 3 direct and 1 indirect, plus 3 contractors and 1 agency. $1M budget.

• Led demand generation, marketing operations, revenue operations and GTM through a sustained growth period that culminated in an October 2025 investment of $75M at a valuation above $2B, contributing to 27% year over year revenue growth and doubling field-marketing ROI.
• In-housed and rebuilt global SEO and SEM on an AI-first workflow: 33% more conversions on 22% less spend, institutionalizing a test, learn, scale cadence across NORAM, LATAM, EMEA and APAC.
• Extended CAC, LTV and pipeline-velocity reporting into LATAM alongside North America and EMEA, after finding and correcting a silent measurement failure within weeks of starting.
• Directed a global brand and digital transformation that aligned executive, product, sales and regional stakeholders on one go-to-market. Received Feedzai’s company award for excellence in management.

Marketing Director, Major League Hacking (MLH)

Mar 2022 to Nov 2022 · B2B developer-talent marketplace · New York, NY (Remote)

Role ended in a 2022 reorganization after sponsors cut developer hiring.

• Lifted sales-accepted pipeline 300% at flat CAC through high-velocity ABX, converting nine Fortune 200 accounts into qualified opportunities.
• Authored the open-source ecosystem eBook that became the primary lead magnet.

Director, Growth Marketing and Operations, Within3

Dec 2020 to Mar 2022 · Life-sciences collaboration SaaS · Cleveland, OH (Remote)

Led 2 direct and 3 indirect, plus 3 contractors and 1 agency. $500K budget.

Left to take the MLH role.

• Promoted from individual contributor to build and lead the global SDR and marketing-operations teams, driving closed-won growth through ABM against top-100 global pharma accounts.
• Architected the global martech stack (Salesforce, HubSpot, Gong, 6sense) into a single source of truth at 95% or better adoption, with CAC, LTV and pipeline-velocity measurement across North America, EMEA and APAC.

Head of Marketing Operations, Demand, Paid and SDRs, Code Climate

Mar 2020 to Dec 2020 · Developer analytics SaaS · New York, NY (Remote)

Moved away in Nov 2020 as Code Climate planned a return to its New York office.

• Grew pipeline 70% within three weeks through Google Ads optimization, proved 5x lower CPL on Meta versus LinkedIn for technical B2B, and built the operational infrastructure that positioned the company for its $50M Series C.

Head of Demand Generation and Marketing Operations, Expo (formerly Pared)

Oct 2018 to Mar 2020 · Hospitality labor marketplace · New York, NY

• First marketing operations and demand generation hire. Built both functions from scratch into the demand engine that cut CAC 50%, contributed 30% of closed-won pipeline, and fueled growth from a $10M Series A to a $30M Series B.

VP, Head of Marketing, Global, Advisen

Apr 2017 to Oct 2018 · Insurance data and analytics, 150 employees · New York, NY

Reported to the CEO, took over global marketing leadership from the Global CMO, and led a 32-person organization, including 2 directors and 2 managers. $250K budget.

• Headed demand generation and sales enablement globally, rebuilt the go-to-market, and added 33% to pipeline, which contributed to the company's acquisition by Zywave.

Earlier career

2012 to 2017

• Campaign Analytics Manager, Argyle Executive Forum (2015 to 2017): sourced $3.6M in event revenue, up 25% year over year, as lead Marketo administrator.
• Head of Community and Customer Care, Backstage (2012 to 2015): in-house leader at a high-growth, direct-response consumer startup. Grew B2B2C revenue 400% in one year by self-teaching Python and Ruby to automate HubSpot engagement, and cut subscriber churn 50%.

Founder, Skill Trade (skilltrade.marketing), a marketing-education brand covering demand generation, marketing operations and GTM stacks.

Recognition and education

• HubSpot Worldwide Champion, top 0.01% of users, with five HubSpot Academy certifications: AEO Fundamentals, Implementing AEO With HubSpot, AEO Dual Certified, Content Marketing, and Inbound.
• Clay Outbound Automation Certification. Feedzai Award for Excellence in Management. Google Ads Certified Professional.
• MFA, Acting, Florida State University and Asolo Conservatory (one of 12 admitted from 2,000 applicants).
• BA, Theatre, summa cum laude, Hunter College, CUNY, Macaulay Honors College. Non-degree study, philosophy of language and Roman history, University of Oxford.
• LaGuardia High School for the Performing Arts, born and raised in Manhattan.

The acting years

Before marketing there was the stage, and the stage is why the persuasion works. Roger Rees called Ron "the next Dustin Hoffman", and the Wall Street Journal's Terry Teachout named him one of "Twelve Superior Actors" for Asolo Rep's 12 Angry Men.

The record lives on at IMDb, Backstage and Broadway World.

If you were searching for the zoo director or the bioinformatics scientist, that is a different Ron Kagan, though this one salutes your research diligence.

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