Ron Kagan
VP of Marketing | B2B Demand Generation & Growth | AEO / AI Search
Available for remote, full-time marketing leadership or GTM engineering.
I lead demand generation and growth across self-serve and enterprise sales-led businesses. My remit spans product marketing, brand, content, lifecycle, field marketing and operations. I have led a 32-person global organization, including directors and managers, owned budgets up to $5M, and worked across North America, Latin America, Europe and Asia-Pacific.
I set the direction, coach the team and stay close to execution. I also write Python, SQL and API integrations. See the complete hiring case, with results, public AEO evidence and examples of my own work.
Download Ron's Full Resume
Experience
VP of Growth Marketing, OnPay
- Set the AEO vision and execution plan, aligned stakeholders, coached the content and technical teams, and supervised delivery. The program supported commercial outcomes; I do not assign it a standalone revenue figure. Read the public search evidence and its limits.
- Raised signup-to-enrollment conversion +11.5 percentage points (a 45.28% relative increase) to a four-year high, through superior ad targeting and continuous testing and iteration. Signup-to-client conversion +5.7 percentage points (a 43.18% increase), indicating dramatically better lead quality.
- Doubled customers won through paid ads year over year on 51% of the prior year’s ad spend, with 2026 cohorts closing at 105% attainment.
- Rebuilt Google Ads, the majority of a seven-figure paid portfolio, on a customer-value bid signal and a 90-day attribution window, replacing a legacy window that captured only 6% of customers, and redirected $1M of affiliate spend into channels that cleared breakeven.
Global Head of Digital Demand Generation and Marketing Operations, Feedzai
- Led demand generation, marketing operations, revenue operations and GTM through a sustained growth period that culminated in an October 2025 investment of $75M at a valuation above $2B, contributing to 27% year over year revenue growth and doubling field-marketing ROI.
- In-housed and rebuilt global SEO and SEM on an AI-first workflow: 33% more conversions on 22% less spend, institutionalizing a test, learn, scale cadence across NORAM, LATAM, EMEA and APAC.
- Extended CAC, LTV and pipeline-velocity reporting into LATAM alongside North America and EMEA, after finding and correcting a silent measurement failure within weeks of starting.
- Directed a global brand and digital transformation that aligned executive, product, sales and regional stakeholders on one go-to-market. Received Feedzai’s company award for excellence in management.
Marketing Director, Major League Hacking (MLH)
- Lifted sales-accepted pipeline 300% at flat CAC through high-velocity ABX, converting nine Fortune 200 accounts into qualified opportunities.
- Authored the open-source ecosystem eBook that became the primary lead magnet.
Director, Growth Marketing and Operations, Within3
- Promoted from individual contributor to build and lead the global SDR and marketing-operations teams, driving 25% closed-won growth through ABM against top-100 global pharma accounts.
- Architected the global martech stack (Salesforce, HubSpot, Gong, 6sense) into a single source of truth at 95% or better adoption, with CAC, LTV and pipeline-velocity measurement across North America, EMEA and APAC.
Head of Marketing Operations, Demand, Paid and SDRs, Code Climate
- Grew pipeline 70% within three weeks through Google Ads optimization, proved 5x lower CPL on Meta versus LinkedIn for technical B2B, and built the operational infrastructure that positioned the company for its $50M Series C.
Head of Demand Generation and Marketing Operations, Expo (formerly Pared)
- First marketing operations and demand generation hire. Built both functions from scratch into the demand engine that cut CAC 50%, contributed 30% of closed-won pipeline, and fueled growth from a $10M Series A to a $30M Series B.
VP, Head of Marketing, Global, Advisen
- Headed demand generation and sales enablement globally, rebuilt the go-to-market, and added 33% to pipeline, which contributed to the company's acquisition by Zywave.
Earlier career
- Campaign Analytics Manager, Argyle Executive Forum (2015 to 2017): sourced $3.6M in event revenue, up 25% year over year, as lead Marketo administrator.
- Head of Community and Customer Care, Backstage (2012 to 2015): grew B2B2C revenue 400% in one year by self-teaching Python and Ruby to automate HubSpot engagement, and cut subscriber churn 50%.
Founder, Skill Trade (skilltrade.marketing), a marketing-education brand covering demand generation, marketing operations and GTM stacks.
Recognition and education
- HubSpot Worldwide Champion, top 0.01% of users, with five HubSpot Academy certifications: AEO Fundamentals, Implementing AEO With HubSpot, AEO Dual Certified, Content Marketing, and Inbound.
- Clay Outbound Automation Certification (92/100). Feedzai Award for Excellence in Management. Google Ads Certified Professional.
- MFA, Acting, Florida State University and Asolo Conservatory (one of 12 admitted from 2,000 applicants).
- BA, Theatre, summa cum laude, Hunter College, CUNY, Macaulay Honors College. Non-degree study, philosophy of language and Roman history, University of Oxford.
- LaGuardia High School for the Performing Arts, born and raised in Manhattan.
The acting years
Before marketing there was the stage, and the stage is why the persuasion works. Roger Rees called Ron "the next Dustin Hoffman", and the Wall Street Journal's Terry Teachout named him one of "Twelve Superior Actors" for Asolo Rep's 12 Angry Men. The record lives on at IMDb, Backstage and Broadway World. If you were searching for the zoo director or the bioinformatics scientist, that is a different Ron Kagan, though this one salutes your research diligence.
Ron Buzz
