Marketing operations that make growth work.
A good growth plan needs a team that can execute it and numbers the business can trust. I lead both sides: the operating decisions and the systems behind them.
Build the system around the buyer.
I connect CRM, marketing automation, data and sales handoffs so a buyer can move from first interest through purchase, adoption and expansion. The team needs shared definitions, clear ownership and a way to see where progress stops.
- Lifecycle and routing: agreed stages, clean inputs and a clear next owner.
- Measurement: customer acquisition cost, lifetime value and pipeline velocity with definitions the team can inspect.
- Automation: Python, SQL and API integrations that remove repeated work and make errors easier to find.
Lead the people. Know the systems.
At Within3, I was promoted from individual contributor to build and lead the global SDR and marketing operations teams. The Salesforce, HubSpot, Gong and 6sense stack reached at least 95% adoption.
At Feedzai, I led a team of three direct and five indirect reports through two management layers, alongside contractors and agencies. I extended reporting into Latin America after finding a measurement failure within weeks of joining.
Inspect my own work: prospecting code, campaign examples and a walkthrough of an automated competitor-intelligence workflow.
Questions people ask
How do you lead marketing operations?
I connect the team, data and systems to a shared growth plan. I set priorities with sales and marketing, coach the people doing the work and stay close enough to diagnose failures.
Which tools do you work with?
Salesforce, HubSpot, Marketo, Pardot, 6sense, Clay, Segment, Zapier, GA4, Tableau and Heap. I also write Python, SQL and API integrations.
What role are you looking for?
A full-time VP of Marketing, VP of Demand Generation, VP of Growth, Head of Demand Generation, or GTM engineering role. I am available remotely, open to US and global companies.
Resources for learning marketing operations
These are the communities and free courses I have found useful.
The Community for Marketing Operations Pros
I have used the MarketingOps community to compare tools, think through buyer problems and get feedback on campaign copy from other practitioners.
There are some great professionals here, and if you're interested in leveling-up your marketing operations game, The Mo Pros Slack is a great place to be!
Learn Using Free Courses from HubSpot
Great whether you use HubSpot or not
HubSpot is so much more than just a MAP (marketing automation platform). And, that's not just because the software company's offerings have expanded beyond marketing into sales and customer service. Think, instead, of HubSpot as a global community, which primarily consists of hundreds-of-thousands of marketers. They are particularly focused on the growth of SMBs. They appreciate HubSpot's user-friendly automation. They also have an affinity for the marketing philosophy that HubSpot evangelized from its infancy, "inbound marketing."
Inbound marketing is mostly thought of as the attraction of leads who search for content that you publish. That's opposed to outbound efforts you make to push your message into your prospect's field of attention (whether they want it or not). Full disclosure: I've always been a fan of "all bound," which is a blend of inbound and outbound. The truth is: all marketers usually practice a mixture of the two. It's how I learned marketing and the gossip is that's always actually been the HubSpot-way (even if it wasn't overtly stated).
As an organization that defined its category, HubSpot has gone public in a relatively short period of time, and they're astronomically further along from their humble Boston blogging startup roots. From its early days, HubSpot had to distinguish itself through content. And, as of the time that I write this, I find that HubSpot is the foremost provider of accessible marketing content.
You can get certified for free by HubSpot in a few of its heavier-duty tracks of study, but, for starters, you may wish to try getting answers to your burning marketing questions through one of their free, short, focused courses on subjects like lead management or business blogging.