Ron Kagan
B2B demand generation, growth and AEO / AI search.
Based in Ohio. Available for a full-time leadership role with a US or global company.
I have had the privilege to lead growth. At its best, growth as a practice strengthens its practitioners, solidifies a team’s purpose and creates passion around the difference we can make in each other’s and our customers’ lives.
I’ve led a 32-person global organization, including directors and managers, and reported to the CEO. Across my roles, I’ve owned budgets up to $5M. My remit has spanned demand generation, product marketing, brand, content, lifecycle and marketing operations.
That work continues after the sale. At Feedzai, I doubled field-marketing ROI through programs that helped existing customers expand into new buying centers.
I prize the endorsements that I have earned not just from those who have supervised me but from the people whom I have coached and mentored. I am proud to have earned the trust of smart, opinionated, talented people. We can all hold each other accountable to a plan. That’s how we keep going. That is how I love to work and it’s the recipe for momentum.
I brought global SEO and SEM in-house and rebuilt how the team worked, with a steady cadence of testing, learning and scaling across North America, Latin America, Europe and Asia-Pacific.
The paid-acquisition program used 51% of the prior year’s ad spend. I improved targeting, tested the conversion journey and rebuilt acquisition measurement around customer value.
I ran coordinated account campaigns that turned nine Fortune 200 companies into qualified opportunities while keeping customer acquisition cost flat.
Different markets and buying journeys. The same responsibility: make demand generation earn its place in the growth plan.
Answer engine optimization (AEO) helps buyers discover a company through answers from tools such as ChatGPT, Claude, Gemini and Perplexity, as well as Google’s AI results. I connect that work to the questions buyers ask and the decisions that follow.
At OnPay, I set the AEO vision and execution plan, aligned stakeholders, coached the content and technical teams, and supervised delivery.
Semrush’s US desktop data put OnPay at organic #1 for “farm payroll software” in February 2026. We retained our #1 “nonprofit payroll services” spot amidst fierce competition from much larger competitors. The Semrush April snapshot also includes OnPay as an AI Overview source. I loved working with Jon Davis on content and Nicholas Will on dev.
Read the AEO case and public search evidence. Separately, I publish open-source tools for measuring AI citations, so the method can be inspected.
The Best People Ever Say The Best Things About Me
Selected work
Prospecting
I used current buyer signals to find qualified prospects and wrote code to collect the contact data, rather than relying on a broker’s stale list. The thinking behind it lives in my demand generation resources.
Method: collect the data when the campaign needs it, from sources the buyers themselves keep current.
Pipeline generation
I built the list, segmentation, messaging and outreach for a targeted prospecting campaign, then tracked the replies and meetings back to the campaign.
One cohort: 14% conversion across 350+ prospects, producing 53 scheduled meetings.
GTM engineering
When manual research became the bottleneck, I wrote the API workflows that assembled prospect records and handed sales a ready-to-use list.
Competitor research
This walkthrough shows the Argyle build: scrape competitor pages, identify the companies behind the logos, match them in Salesforce and give reps a call list.
I’m available for a full-time VP of Marketing, VP of Demand Generation, VP of Growth or Head of Demand Generation role.