Ron Kagan | Agentic Marketer, B2B Demand Generation Leader

Ron Kagan

I am an agentic marketer. I lead B2B marketing teams, build AI agents into demand generation, and bring AI products to market.

Available for remote, full-time marketing leadership or GTM engineering with global scope.

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Ron is certified by technology leaders

genuinely innovative and shows deep strategic thinking about how to create meaningful connections at scale ... This is exactly the kind of advanced thinking that separates professional-grade Clay implementations from basic approaches.

Clay Certification Team

People Love Ron's Work & Working With Ron

In the last year since we worked together, I can't count how many times I've said "I wish I had Ron!!!" He is a MASTER at developing strategies to amplify and optimize lead and demand gen programs. He is SO creative in finding ways to take things to the next level and get the most out of every channel and tactic possible. He is kind, caring, witty, and incredibly smart. One of the things I miss most about working with Ron is spit-balling ideas and hearing his ideas on ways to revolutionize how we were doing things. He is an absolute rockstar and I would fight anyone for him if I had the budget!

Charlene Goodwin

Global CMO of Advisen when Ron reported to her

March 2020 · Advisen

MarketingLeadershipManaged Ron

Ron is one of the most kind, thoughtful and hard-working people you will ever meet. I was fortunate to have Ron as a member of my marketing team at Pared. He was in charge of lead generation and was relentless. He helped to source and drive leads to our sales team. Ron is exceptionally resourceful and very knowledgeable about marketing tools and tactics. He taught himself programming to automate processes and scale up our lead gen efforts. He was constantly thinking of ways to improve and refine his contact acquisition strategies. Ron was a consummate team player and we were lucky to have him.

Dave Lu

Co-founder & President, Pared

March 2020 · Pared

LeadershipManaged Ron

I had the pleasure of reporting to Ron when he was the Global Head of Digital Demand Generation. During our time together, I grew significantly in my role as a Senior Campaign Marketing Specialist, thanks to his mentorship. Ron is an exceptional manager who not only provides the resources needed for success but also takes the time to teach and guide his team. His deep expertise in demand generation and marketing automation was invaluable, and I learned countless tips and tricks from him, particularly within HubSpot. Ron's ability to seamlessly blend leadership with a hands-on, problem-solving approach makes him an outstanding manager and colleague.

Jordan Dowling

Senior Campaign Marketing Specialist, Feedzai

2025 · Feedzai

MarketingReported to Ron

Working with Ron was a real pleasure. He is a hard worker that brings a great attitude to the office every day. He helped build our demand generation function from the ground up to exponentially drive leads for the sales team while reducing our reliance on paid inbounds and lead sources. For Ron it isn't about Sales or Marketing it is about how can we achieve our goals as one team. He is truly dedicated to his craft and understands that good marketers need to reinvent themselves every couple of years to stay on top of the latest methods. He would be a great asset to any team.

David Kampfe

VP of Sales and Operations, Pared

March 2020 · Pared

SalesOperationsLeadershipManaged Ron

Ron ran global digital demand gen and marketing ops at the same time I led the North American Region for Feedzai. He was the marketing partner my team trusted. With long sales cycles, complex buying committees & large ARR deals- Ron built a true demand engine. He treated our number as his number and owned pipeline quality, not just lead volume. He rolled up his sleeves, sat in our forecast calls, heard what the market was actually saying- and rebuilt campaigns and nurture in real time. He's also one of the few marketers I've worked with who is fluent in both the tooling and the strategy. When a program wasn't working, he said so before I had to ask- and brought the fix in the same conversation. Any sales leader who wants marketing as a genuine partner rather than a lead-counter should hire him. Happy to provide this recommendation.

Brett Barrett

VP Sales · led North America at Feedzai

August 2026 · Feedzai

SalesLeadership

Ron is a powerhouse marketer and a truly thoughtful mentor. He combines deep audience empathy, sharp creative instincts, and technical fluency to bring ambitious demand gen strategies to life. What sets Ron apart, though, is how much he invests in elevating those around him. He makes everyone he works with a sharper, more confident strategist.

Kiana Shamsbafi

Digital Marketing Specialist, OnPay

August 2026 · OnPay

MarketingReported to Ron

Ron has a uniquely powerful blend of strengths as a marketer: deep audience empathy, technical fluency, crisp copywriting, and creative problem-solving, to name just a few. He has an uncanny ability to see the world through the lens of the target audience and translate those insights into campaigns that resonate and perform. He’s also incredibly enterprising, with both the imagination and technical chops to bring ambitious demand generation experiments to life. Just as importantly, he’s a thoughtful coach and mentor who invests in growing marketers and helps them become more strategic, capable, and confident.

Monica Thysell

VP of Product Marketing, OnPay

August 2026 · OnPay

MarketingLeadershipPeer

Ron is a one-man marketing machine with a great understanding of marketing funnels, both strategically and tactically. Strategically, he knows how to best convert leads into downfunnel opps, and the key KPIs to measure. Tactically, he can set up the gears of a marketing funnel by himself. He knows the nuts and bolts of HubSpot, Salesforce, email automation and analytics programs as well as anyone I've worked with.

Kevin Lord Barry

Author, Do What Works & co-founder of Right Side Up's B2B ad division

Right Side Up

MarketingLeadershipAgency partner

Ron and I collaborated frequently, particularly around HubSpot, automation, and finding ways to improve our processes. I always appreciated his solution-oriented approach and ability to move things forward quickly. He’s growth-minded, willing to dig into a problem, and consistently looks for ways to make processes more efficient and scalable. His fast turnaround and willingness to jump in and find a solution made him a valuable partner to work with, and I’d be happy to recommend him to any team looking for someone who is proactive, resourceful, and focused on continuous improvement and rapid growth!

Ayannah Augustine

Sales & Marketing Ops

OnPay

SalesMarketingOperationsRon was senior

He has an incredible ability to break down complex challenges in growth, GTM, and demand generation, then translate them into campaigns that deliver results. His insights into fraud prevention, AI/ML, and FinTech marketing were invaluable, and he consistently pushed our team to think bigger while staying grounded in performance metrics.

Anthony Viviani

Marketing Strategy Director · Ron was the client

August 2025 · Feedzai

MarketingLeadershipAgency partner

I really enjoyed working with Ron at Feedzai. He brought a fresh perspective, a collaborative spirit, and a steady, thoughtful approach to challenges. Ron is easy to work with and always focuses on moving things forward. Any team would benefit from his experience and leadership.

Stacey Oskam Whigham

Global Head of Integrated Marketing, Feedzai

August 2025 · Feedzai

MarketingLeadershipPeer

Build teams that grow demand and put AI to work.

Across nearly fifteen years in customer care, community and marketing, I have built demand programs and led global teams. I want automation to give people more time for valuable work they enjoy.

I’ve led a 32-person global organization, including directors and managers, and reported to the CEO. Across my roles, I’ve owned budgets up to $5M. My remit has spanned demand generation, product marketing, brand, content, lifecycle and marketing operations.

At Code Climate, I learned to apply software-delivery discipline to demand generation: ship a useful first version, invite review, act on feedback and improve.

I prize the endorsements that I have earned not just from those who have supervised me but from the people whom I have coached and mentored. I am proud to have earned the trust of smart, opinionated, talented people. We can all hold each other accountable to a plan. That’s how we keep going. That is how I love to work and it’s the recipe for momentum.

I stay close to the work, with more than ten years administering Salesforce and recognition as a HubSpot Champion. I value racial and gender equity, LGBTQIA+ inclusion and neurodiversity.

Read my full career history

More qualified demand. Better use of the budget.

Feedzai: 33% more conversions on 22% less spend.

I brought global SEO and SEM in-house and rebuilt how the team worked, with a steady cadence of testing, learning and scaling across North America, Latin America, Europe and Asia-Pacific.

OnPay: nearly twice the prior full year’s paid-channel customers by August 2026.

At OnPay, under my leadership, paid channels acquired nearly twice as many customers by August 2026 as in all of 2025. Spending was about two-thirds lower than over the same period in 2025.

Major League Hacking: 300% growth in sales-accepted pipeline at flat CAC.

I ran coordinated account campaigns that turned nine Fortune 200 companies into qualified opportunities while keeping customer acquisition cost flat.

Different markets and buying journeys. The same responsibility: make demand generation earn its place in the growth plan.

Choose AI work that gives people time back.

At Feedzai, an agentic workflow cut a team member’s weekly work from about one full day to roughly an hour of cleanup, based on tracked time.

I chose this workflow because experience had shown me the value of alumni campaigns: reaching people who moved from customer organizations to target accounts. I built agents to research those moves, prepare outreach and handle Salesforce updates and sales handoffs within account executives’ opt-in permissions.

How sales feedback changed the automation

Sales feedback shaped which actions we automated and which decisions stayed with people. A consultant’s new assignment could look like a new employer. Account executives could turn off automatic account reassignment and still receive the research and suggested outreach.

Connect AI products to what customers care about.

I helped bring Feedzai’s scam-prevention offering to North American banks. I helped develop the positioning and carried it through targeting, emails, ads and sales conversations.

The message centered on customer trust: help banks protect people facing suspicious messages. The offering let customers share messages and receive a score for how likely they were to be scams.

Existing bank customers expressed interest and participated in using the product.

Make AI discovery part of demand generation.

Answer engine optimization (AEO) helps buyers discover a company through answers from tools such as ChatGPT, Claude, Gemini and Perplexity, as well as Google’s AI results. I connect that work to the questions buyers ask and the decisions that follow.

At OnPay, I set the AEO vision and execution plan, aligned stakeholders, coached the content and technical teams, and supervised delivery.

Semrush’s US desktop data put OnPay at organic #1 for “farm payroll software” in February 2026. We retained our #1 “nonprofit payroll services” spot amidst fierce competition from much larger competitors. The Semrush April snapshot also includes OnPay as an AI Overview source. I loved working with Jon Davis on content and Nicholas Will on dev.

Read the AEO case and public search evidence. Separately, I publish open-source tools for measuring AI citations, so the method can be inspected.

Selected work

A few things I built.

Prospecting

Contact lists that performed 3× better than commercially-licensed datasets.

I used current buyer signals to find qualified prospects and wrote code to collect the contact data, rather than relying on a broker’s stale list. The thinking behind it lives in my demand generation resources.

Method: collect the data when the campaign needs it, from sources the buyers themselves keep current.

Workflow uncovering qualified buyer LinkedIn profiles

Pipeline generation

53 sales meetings set from a single send of a cold email.

I built the list, segmentation, messaging and outreach for a targeted prospecting campaign, then tracked the replies and meetings back to the campaign.

One cohort: 14% conversion across 350+ prospects, producing 53 scheduled meetings.

Campaign results showing scheduled meetings

GTM engineering

Thousands of fresh prospects generated through scripted API workflows.

When manual research became the bottleneck, I wrote the API workflows that assembled prospect records and handed sales a ready-to-use list.

API workflow generating prospect records

Competitor research

A fresh prospect list, generated every morning.

This walkthrough shows the Argyle build: scrape competitor pages, identify the companies behind the logos, match them in Salesforce and give reps a call list.

Let’s build your next stage of growth.

I am looking for a remote, full-time role leading marketing or building go-to-market systems for a global team.

Meet Ron