B2B Marketing Blog
Notes from the work: marketing, data, and AI. Plus the guides and tools you can use yourself.
Your AI Agents Don’t Need Every File
New worktrees kept unpacking nearly 3 GB of old screenshots. Sparse checkout left the archive in Git and kept the working files ready to use.
Make Your AI Agent Replaceable
My files, briefs, and project memory were already on disk. Here is how I gave a second agent a clear way to use them.
Web Scraping Changed My Life
A four-person in-house team, a manual workflow, a free-year offer that converted at 90%, and the call-list system I built at Argyle…
The Failover Economy
I taught Claude Code and Codex to share one project. Ramp’s data shows that roughly half of AI-adopting businesses pay both vendors…
People Want Deals Now
"Promo Code" searches are up... a lot! With a great surge in promo codes comes a great intent to purchase. I began writing this on April 1st, 2020. Although, it seemed as if no one would be buying anything, this was not …
Guides and tools
The Answer Layer
A five-step audit of whether AI answers cite your brand, which buying questions they cover, and what to fix first.
Answer Engine Optimization
What AEO means, how it relates to SEO, and how to improve and measure your presence in AI answers.
Google AI Overviews
What Google requires, what to change on your pages, and how to check whether your site appears.
AI Citation Tools
Free Python tools to measure brand mentions, cited sources, and gaps across buying stages.
The Growth Toybox
Build a plan from 36 growth plays, with hypotheses, measures, and rules for deciding what to try next.