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July 11, 2020 · Revenue Marketing,Demand Generation,COVID-19,Growth Marketing"Promo Code" searches are up... a lot! With a great surge in promo codes comes a great intent to purchase. I began writing this on April 1st, 2020. Although, it seemed as if no one would be buying anything, this was not an April Fool's. And, if I had told you that there was a buying signal...April 26, 2020 · Marketing Operations,Productivity,Growth Marketing,Demand Generation,Revenue MarketingWhich fields can you prepare for a list to import to Twitter for paid marketing? According to Twitter Ads documentation, you can reference:Email addressesMobile Advertising IDsTwitter @handlesTwitter user IDs There are pros and cons to each identifier. Here are their benefits and shortfalls:The...February 5, 2020 · Productivity,Salesforce,Marketing OperationsHow would you like to spend 10x less time in Salesforce doing data entry? A lot of Salesforce administrators got their start on tooling like "DemandTools," which got acquired and subsequently does a lot of price gouging. The appeal of these was it made data operations fairly point-and-click....
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