{
  "_comment": "Fictional example. Matched question IDs and stages identify the same buying criteria. Repeated, interleaved observations test sensitivity to framing; they do not prove causation.",
  "domain": "example.com",
  "competitors": [
    "competitor-one.com",
    "competitor-two.com",
    "adjacent-category-player.com"
  ],
  "arms": {
    "category-a": {
      "label": "Framed in the category we have always been in",
      "prompts": [
        {
          "id": "criterion-1",
          "stage": "decision",
          "text": "Which project management platforms offer the broadest out-of-the-box integrations?"
        },
        {
          "id": "criterion-2",
          "stage": "decision",
          "text": "What are the best project management platforms for a small team without dedicated admins?"
        },
        {
          "id": "criterion-3",
          "stage": "decision",
          "text": "Which project management platforms scale without degrading performance?"
        },
        {
          "id": "criterion-4",
          "stage": "decision",
          "text": "What project management tools have the most reliable audit trails for compliance review?"
        },
        {
          "id": "criterion-5",
          "stage": "decision",
          "text": "Which project management platforms have the fastest time to value with prebuilt templates?"
        },
        {
          "id": "criterion-6",
          "stage": "decision",
          "text": "What are the total cost of ownership differences between leading project management platforms?"
        }
      ]
    },
    "category-b": {
      "label": "Same six questions, category noun swapped",
      "prompts": [
        {
          "id": "criterion-1",
          "stage": "decision",
          "text": "Which work operating systems offer the broadest out-of-the-box integrations?"
        },
        {
          "id": "criterion-2",
          "stage": "decision",
          "text": "What are the best work operating systems for a small team without dedicated admins?"
        },
        {
          "id": "criterion-3",
          "stage": "decision",
          "text": "Which work operating systems scale without degrading performance?"
        },
        {
          "id": "criterion-4",
          "stage": "decision",
          "text": "What work operating systems have the most reliable audit trails for compliance review?"
        },
        {
          "id": "criterion-5",
          "stage": "decision",
          "text": "Which work operating systems have the fastest time to value with prebuilt templates?"
        },
        {
          "id": "criterion-6",
          "stage": "decision",
          "text": "What are the total cost of ownership differences between leading work operating systems?"
        }
      ]
    }
  }
}