{
  "_comment": "Runnable example. Swap the domain and competitors for your own, then rewrite the prompts to the questions your buyers actually ask. The two arms differ only in the category noun, which is the whole point: hold the buyer and the buying criteria still, move one word, and any change in who gets cited is attributable to the framing.",
  "domain": "example.com",
  "competitors": [
    "competitor-one.com",
    "competitor-two.com",
    "adjacent-category-player.com"
  ],
  "arms": {
    "category-a": {
      "label": "Framed in the category we have always been in",
      "prompts": [
        "Which project management platforms offer the broadest out-of-the-box integrations?",
        "What are the best project management platforms for a small team without dedicated admins?",
        "Which project management platforms scale without degrading performance?",
        "What project management tools have the most reliable audit trails for compliance review?",
        "Which project management platforms have the fastest time to value with prebuilt templates?",
        "What are the total cost of ownership differences between leading project management platforms?"
      ]
    },
    "category-b": {
      "label": "Same six questions, category noun swapped",
      "prompts": [
        "Which work operating systems offer the broadest out-of-the-box integrations?",
        "What are the best work operating systems for a small team without dedicated admins?",
        "Which work operating systems scale without degrading performance?",
        "What work operating systems have the most reliable audit trails for compliance review?",
        "Which work operating systems have the fastest time to value with prebuilt templates?",
        "What are the total cost of ownership differences between leading work operating systems?"
      ]
    }
  }
}