# OnPay AEO: public search evidence
Prepared by Ron Kagan. Retrieved September 9, 2026.

Ron served as VP of Growth Marketing at OnPay from January through August 2026. His contribution was setting the AEO vision and execution plan, aligning stakeholders, coaching the content and technical teams, and supervising delivery.

These are selected observations from Semrush's US desktop Google database, not internal company analytics. They do not measure results in ChatGPT, Claude, Gemini or Perplexity.

| Monthly snapshot | Exact query | OnPay organic rank | OnPay AI Overview source row |
| --- | --- | --- | --- |
| December 2025 | nonprofit payroll | 10 | Absent from returned rows |
| August 2026 | nonprofit payroll | 6 | Present |
| December 2025 | payroll for nonprofits | 1 | Present |
| December 2025 | nonprofit payroll services | 1 | Not claimed from this extract |
| August 2026 | nonprofit payroll services | 1 | Not claimed from this extract |
| December 2025 | payroll software for nonprofits | 1 | Not claimed from this extract |
| December 2025 | farm payroll software | No data returned | No data returned |
| January 2026 | farm payroll software | No data returned | No data returned |
| February 2026 | farm payroll software | 1 | Absent from returned rows |
| March 2026 | farm payroll software | 1 | Absent from returned rows |
| April 2026 | farm payroll software | 1 | Present |
| May 2026 | farm payroll software | 1 | Present |
| June 2026 | farm payroll software | 1 | Present |
| August 2026 | farm payroll software | 1 | Present |

Farm URL: https://onpay.com/payroll/software/industries/farm-ag-payroll/
Nonprofit URL: https://onpay.com/payroll/software/industries/nonprofit-501c3/

## Dates and interpretation

The farm keyword's resource_organic records carry crawl timestamps of 1771759520 (February 22, 2026, 11:25:20 UTC), 1776512052 (April 18, 2026, 11:34:12 UTC), and 1786065186 (August 7, 2026, 01:13:06 UTC). The December nonprofit records include December 19, 2025 for payroll for nonprofits and December 24, 2025 for nonprofit payroll services. The August nonprofit payroll services observation is timestamp 1786230123 (August 08, 2026, 23:02:03 UTC).

A monthly report date selects a historical dataset; it is not a claim that the search was crawled on the 15th. Semrush may reuse an older keyword observation between monthly snapshots. Crawl dates do not reveal when OnPay changed its page, when a ranking first began, or the cause of a change.

Several nonprofit first-place rankings and AI citations predate Ron's tenure. Missing farm data before February does not establish that OnPay was unranked. The February-to-April difference records a change in the returned AI Overview source rows during his tenure, without isolating the cause.

AI Overview rows may share Position=1 because the answer block occupies that position in the SERP. This is not evidence of first citation order or a uniquely first-ranked recommendation. Organic #1 is a distinct observation.

## Reproduction

Semrush MCP report phrase_organic: database us; phrase farm payroll software; positions_type all; monthly display_date values December 2025 through August 2026 as shown in the table; export position, position_type, domain, url. February-May limited to 10 organic results; June/August 20. All report limits apply to returned data.

For nonprofit baseline, resource_organic: target onpay.com; database us; display_date 2025-12-15; keyword contains nonprofit; display_positions_type all; display_limit 50; export keyword, position, position_type, volume, url, timestamp. The August nonprofit observation uses the same resource_organic parameters with display_date 2026-08-15. For exact farm crawl timestamps use the same report with keyword equals farm payroll software.

The original raw exports and request parameters are retained with the research. Historical coverage can differ between reports and dates.

[Semrush report documentation](https://developer.semrush.com/api/v3/seo/keyword-reports/) · [Semrush column and SERP feature definitions](https://developer.semrush.com/api/v3/seo/overview/)